Solmax appoints Bob de Kruijf as Managing Director for EMEA
Solmax announces the appointment of Bob de Kruijf as Managing Director for the EMEA region, effective June 15.


Solmax is pleased to announce the appointment of Yujing Liu as Managing Director, Asia-Pacific (APAC), effective August 1, 2026. Based in Zhuhai, China, she will lead Solmax’s APAC business, driving sustainable growth, operational excellence, and execution of the company’s strategic priorities across the region.
Yujing Liu brings extensive international leadership experience and a proven track record of delivering results in complex, global industrial organizations. Since joining Solmax in 2023 as Global Vice President, Commercial Excellence, she has played a key role in strengthening commercial discipline, advancing pricing governance, improving forecasting capabilities, and building a culture of performance and accountability across the organization.

“Yujing is a highly respected leader who combines strategic vision with disciplined execution,” said Bob Gilligan, President and CEO of Solmax. “She has demonstrated an exceptional ability to align teams, navigate complexity, and deliver meaningful business results. Her leadership, collaborative approach, and deep understanding of our business make her the ideal person to lead Solmax’s next chapter of growth in APAC.”
With leadership experience spanning Asia, Europe, and North America, Yujing Liu is recognized for her ability to connect global strategy with regional execution while fostering strong cross-functional collaboration. Fluent in Mandarin, English, and French, she brings a global perspective and a deep appreciation for the diverse markets, customers, and teams that make up the APAC region.
As Managing Director, APAC, she will focus on accelerating profitable growth, strengthening customer partnerships, developing local talent, and enhancing operational performance across the region. She will work closely with Solmax’s global leadership team to ensure alignment, collaboration, and continued execution of the company’s long-term strategy.
“APAC is a strategically important region for Solmax, with significant opportunities for growth and innovation,” said Yujing Liu. “I am honored to take on this role and look forward to working alongside our talented teams to serve our customers, strengthen our market position, and continue building a high-performing business for the future.”
Solmax appoints Bob de Kruijf as Managing Director for EMEA
Solmax announces the appointment of Bob de Kruijf as Managing Director for the EMEA region, effective June 15.
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